Exactly How Predictive Analytics is Changing Performance Advertising And MarketingWhether you're anticipating project efficiency for a customer or your company's own efforts, predictive analytics offers an important initial step to data-driven decision-making. However, it is essential to bear in mind that predictive models are probabilities, not gu

Exactly How Predictive Analytics is Changing Performance MarketingWhether you're forecasting project performance for a client or your company's own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it's important to keep in mind that predictive versions are chances, not warranties.Anticipating